“Brands invite anger because they are already desecrations—whether of the place to which they are affixed, like the digital billboards of Bucharest, or of human life itself, as Marx, Adorno, Packard and Klein in their several ways claim against the commodity culture. According to its opponents the brand image is a kind of psychic invasion that uses every available device to fix itself in our consciousness and to create and capture our desires. It is part of the ubiquitous enslavement that comes about when we allow image to veil reality, and temptation to extinguish need.”

— From Christ to Coke | Prospect Magazine

9:25 am  •  19 September 2011